Ebook Télécharger Gear Up: Test Your Business Model Potential and Plan Your Path to Success by Lena Ramfelt (11-Apr-2014) Paperback
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Gear Up: Test Your Business Model Potential and Plan Your Path to Success by Lena Ramfelt (11-Apr-2014) Paperback
Ebook Télécharger Gear Up: Test Your Business Model Potential and Plan Your Path to Success by Lena Ramfelt (11-Apr-2014) Paperback
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A few days ago, I bought an interesting book on arguably business's hottest topic: Business Model Innovation. The book, "Gear Up," is written by Lena Ramfelt, Jonas Kjellberg, and Tom Kosnik. Gear Up is a well written book and covers 9 "Gears" or elements of a business model. Notable missing elements or building blocks are "Value Proposition," "Cost Structure," and "Product/Service." However, these elements are covered in the discussion of other Gears. Also, some descriptions of the Gears such as "Customer Acquisition" and "Team" are too specific. This specificity may lead some practitioners to omit valuable information that relates to their business model. I would suggest the use of "Channels" for "Customer Acquisition" and "Internal Resources" for "Team." Finally, "Profit" is not highlighted as a Gear.What I particularly like about the Gear Up book is its focus and information presented under the Gear of "Team." Unlike in many books on business model innovation, Gear Up discusses the number and type of personalities required to form a team that is likely to deliver successful business model innovation. In addition, the Gear Up framework explicitly considers "Competitors" and particularly discusses Competitive Strategy in terms of Blue Ocean Strategy and Disruptive Innovation Theory.Although the content of Gear Up is great especially when combined with its checklist of questions at the end of each chapter, the book does not present a graphic, template, or worksheet that facilitates the collection and organization of ideas on a business model. Consequently, in my presentation on Slideshare ("9-Gear Business Model Yacht"), I offer the Business Model Yacht as a multi-level system framework for visually organizing and managing ideas on each Gear of a business model. Use of the 9-Gear Business Model Yacht ensures that ideas for business models are rapidly documented, tested, and validated with a view to discovering and scaling a profitable business model. Hopefully, readers and project teams using the 9-Gear framework would find useful the enhancement of the 9-Gear Business Model Yacht.
This book is the most useful, straightforward text for entrepreneurs I've come across. The book unpacks the entrepreneurial process and, while avoiding being proscriptive, invites entrepreneurs to do first things first: identify a problem, identify customers, build a product. The examples are accessible and relevant and the drawings make the book come to life. I recommend this both for instructors of entrepreneurship and entrepreneurs working to get their company off and running.
This book sums up key areas business owners need to pay attention to. It's not a bible that has everything but a portal to deeper holes.
A simple rip off of Osterwalders's Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. The current book is a pure marketing pitch for the authors' company. The company name is listed on the front page so you will remember it. Furthermore, all 20 reviewers have only reviewed this one book, or in a few cases all books by the same authors. It is shameful to find amazon's review section so abused by "friends" of the authors.I appreciate Osterwalder's book and here is my advice regarding that other book:* If you are an entrepreneur with technical background, please read Osterwalder's book. Then hire a few people that have deep knowledge in those areas in which you have superficial skills.* If you are an entrepreneur that want to game the system and get some cash from an investor to treat like a lottery game, you should also buy Osterwalder's book. Follow everything in detail and you will always find a sucker-investor that want everything streamlined and simplified the Osterwalder way. When you get your money probably your best odds will be playing the lottery.* If you are an entrepreneur with management skills, you don't need any of these books. They all use to cookie cutter format. One size fits all. Follow the nine steps and you will have a successful business. This is plainly false. You need some deeper thinking about your strategy than this book provides.* If you are an author of another Osterwalder copy, make sure your friends do not write similar three-line, glowing, five-star reviews. Also get your friends to review some baby powder and self-heeling books because they come across more credible if they also have reviewed other stuff.Another much better rip off of Osterwalder is The Business Model Navigator: 55 Models That Will Revolutionise Your Business, but I prefer Osterwalder. The current book is a zero star book, but I average up to one star out of generosity.
A practical navigation tool and workbook for nascent entrepreneurs, or business owners who are ready to examine what is missing so they can achieve more success. If your passion for your innovation is strong enough to follow this course and answer the authors' questions, you will have a much better chance. I did not have a business background and most of my friends are not entrepreneurs. They work for others. I didn't have access to successful people I could trust to help me get started. This is a crash course-- providing the prompts, reasoning and inspiration that I never would have thought of by myself. Now I feel confident building a team, acquiring customers, fundraising and scaling, knowing that I addressed my business model comprehensively and I'm not going to let anyone down. Gear Up is also a reality check to separate fundable ideas from ones that may simply support a modest lifestyle. Building a business the right way is more work than I imagined. There were no shortcuts here but I could see why some fail and others succeed. I am glad I used these tools now so I can enjoy freedom later. I hope it helps you too.
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Gear Up: Test Your Business Model Potential and Plan Your Path to Success by Lena Ramfelt (11-Apr-2014) Paperback PDF
Gear Up: Test Your Business Model Potential and Plan Your Path to Success by Lena Ramfelt (11-Apr-2014) Paperback PDF
November 17, 2011
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